Assurity Accidental Death Insurance Plus Review

We’re reviewing Assurity Life Insurance Company’s newest accidental death policy – Accidental Death Insurance Plus. 

Here’s the thing we love about this. The application can be completed 100% online and you don’t need to talk to an agent (unless you want to). Sometimes it seems like the barriers to getting things done (like getting your finances or risk mitigation strategies in order) boil down to having to talk to someone or go someplace. 

Now, it’s all easy and done through the internet. 

Watch the following video to learn how the policy works and to see how easy it is to complete the online application.

Quick Summary

The newest accidental death policy from Assurity, Accidental Death Insurance Plus, allows you more customization options than the policy it’s replacing, Acci-Flex. They made the application process even easier. Now you can complete everything online and potentially have a policy issued within one business day.

To see instant quotes and apply online, click here.

You can turn it into an accidental death and dismemberment policy, add a spouse or children, and even attach a disability income rider. 

What Does an Accidental Death Policy Cover?

Accidental death policies cover deaths caused by accidents – things like car wrecks, natural disasters, drowning, or falls. The beneficiary will receive a lump sum payment if the insured person passes resulting from an accident.

As the CDC puts it, unintentional injury is the leading cause of death for Americans ages 1 to 44. The insurance industry calls these accidents. 

how does accidental death insurance work?

It’s more affordable than traditional life insurance since it won’t cover causes like cancer, heart attack, renal failure, or the flu. You can cover those with critical illness insurance or traditional life insurance.

Accidental Death Insurance Plus – Policy Review

Accidental Death Insurance Plus is available in every state except: Massachusetts, New Hampshire, New Mexico, New York, and District of Columbia. If you live in one of these states, you can get an accidental death policy from one of our other companies.

This new accidental death policy is replacing the Assurity Acci-Flex plan.

Here’s what we love about it. You apply through the website and get an offer within one business day. It removes two large insurance hurdles, talking to an insurance agent and getting the medical exam. 

It’s all online. You can apply right here.

There’s no medical exam. There aren’t smoker rates. It’s simple. 

Here’s the best part. For a 45-year old man, a $150,000 to age 80 will only cost about $16 a month.

Note: One important hiccup we’ve discovered is that Assurity has a security feature matching the name of the insured to the email address for the policy. If they don’t match, the application will not be approved. This protects people from being insured without their knowledge.

Accidental Death Insurance Plus Policy Provisions

Anyone between the ages of 18 and 70 can apply.

Your premium will stay level. It won’t change during the entire coverage period, which lasts until age 80.

You can choose any death benefit from $5,000 and cap at $350,000. 

It includes two free riders: common carrier benefit and automobile seat belt benefit. 

The common carrier benefit doubles the benefits paid to your beneficiary if you’re riding on a bus, plane, boat, or other common carrier vehicle as a fare-paying passenger. If your policy is a $350,000 policy and a death occurs on a plane, then your heirs will receive $700,000.

The Automobile Seat Belt Benefit will pay an additional 10% of the benefit if you pass away from a car wreck while wearing your seatbelt properly. For example, a $250,000 policy will pay $275,000 if the death results from a car accident.

What Does the Dismemberment and Paralysis Benefit Cover?

If you head over to the quotes page for this policy, you’ll see that it says it’s an AD&D or accidental death and dismemberment policy. What does that second part mean?

The dismemberment and paralysis benefit, as Assurity calls it, pays a partial benefit for an injury sustained in an accident that results in severance of a limb, paralysis, or losing sight or hearing.

InjuryBenefit %
Both hands or both arms50%
Both feet or both legs50%
Sight in both eyes50%
Hearing in both ears50%
One hand or one arm and one foot or one leg50%
Sight in one eye25%
One hand or one arm25%
One foot or one leg25%
Paraplegia or Hemiplegia25%

Optional Riders

Assurity has a remarkable level of customization on this policy. It makes it easier to tailor a policy to one’s family rather than settling for a “close enough” version. 

The riders below are not included with the base AD premium and will cost a little extra, depending on your choice. Benefits and provisions of these riders may vary by state.

Accident-Only Disability Income Rider – pays a monthly benefit for an accident resulting in total disability. It pays the benefit each month for two years following a 90-day waiting period. The minimum amount is $300 a month. The maximum is either $3,000 per month or 1.5% of the base policy benefit amount – whichever is less. (Not available in California, Illinois, Oregon or Virginia.)

To qualify for this rider, you must be employed at your current job for at least one month. Government employees are eligible for coverage up to $1,000/month. Railroad workers are eligible for up to $1,500 monthly benefit.

For some quick math, as long as your policy benefits are at least $200,000 – you will qualify for the $3,000 per month benefit. If you are considering a lesser amount, use the following formula with your calculator: Disability benefit = AD Benefit x 0.015

Child Accidental Death Rider Plus – allows you to add a child for a small benefit amount ($5,000 to $25,000) should the unthinkable happen. One rider covers all natural children, step-children or legally adopted children.

Children must be at least 15 days old and younger than age 18 on the date of application for this rider. The rider terminates when the child turns 25, or the policy terminates, whichever occurs first. 

Critical Accident Rider – pays a specific lump-sum benefit if you are confined to a hospital by a physician for an injury in a covered accident. (Not available in Illinois, New Jersey, Pennsylvania, or Virginia.) 

Days of ConfinementBenefit
One Day without SurgeryNo benefit payable
One of Two Days Requiring Surgery$5,000
Two Days without Surgery$2,500
Three – Six Days$7,500
Seven – 13 Days$15,000
14 Days$25,000

Disability Waiver of Premium Rider – will waive the premiums on your AD policy and will keep your policy in force, if you are totally disabled for at least six consecutive months. With this rider, you can also receive a refund of past premiums up to a year prior to claim. (Not available in Michigan, New Jersey, or Virginia.)

Return of Premium Rider – returns a portion of your premiums at the end of the term. It’s only available on the 20-year, 30-year, and guaranteed renewable to age 80 term lengths. (Not available in New Jersey, Pennsylvania, Tennessee, Texas, or Virginia.)

With the Return of Premium Rider, you receive a refund of premiums based on the chart below.

Return of Premium Amounts for Accidental Death Insurance

Spouse Accidental Death Rider Plus – covers your spouse with the same amount of coverage as yourself. Adding a spouse through a rider on one person’s policy typically results in cheaper coverage than two separate policies. 

How to Apply for the Assurity Accidental Death Insurance Plus Policy

You can apply right on Assurity’s website through their secure portal. You can do everything from filling out the application to setting up the premium payment.

Use the link to apply now:

When filling out the application, make sure the email address matches the person applying for coverage. If the email doesn’t match the person applying for coverage, the application will not be accepted.

What are the policy exclusions?

All accidental death policies have exclusions. The concepts are standard across most AD policies, but the wording can have major effects on the outcome. 

  • Operating, learning to operate or serving as a crew member of any aircraft
  • Engaging in hang-gliding, hot air ballooning, bungee jumping, parachuting, scuba diving, sail gliding, parasailing, parakiting, mountain or rock climbing, B.A.S.E. jumping, skydivingsky diving or cave diving
  • Riding in or driving any motor-driven vehicle in an organized race, stunt show or speed test
  • Officiating, coaching, practicing for or participating in any semi-professional or professional competitive athletic contest for which any type of compensation or remuneration is received
  • Having a sickness, disease or infection, other than infection from an injury received while this policy is in force
  • Being exposed to war or any act of war, declared or undeclared
  • Actively serve in any of the armed forces or units auxiliary thereto, including the National Guard or Reserve, except during the active duty training of less than 60 days
  • Being addicted to drugs, including those prescribed by a Physician that are misused or suffering from alcoholism
  • Being under the influence of an excitant, depressant, hallucinogen, narcotic, or any other drug or intoxicant (except those used as prescribed to the Insured Person by a Physician)
  • Being intoxicated (as determined by the laws governing the operation of motor vehicles in the jurisdiction where loss occurs) or under the influence of an illegal substance
  • Committing or attempting to commit a felony
  • Being incarcerated in a penal institution or government detention facility
  • Participating in a riot, insurrection or rebellion
  • Engaging in an illegal occupation
  • Intentionally self-inflicting an injury
  • Committing or attempting to commit suicide, while sane or insane

Assurity Accidental Death Insurance Plus Sample Policy

Please click the link below to view a sample Assurity Accidental Death & Dismemberment Policy.

Is Assurity a Good Company?

Assurity has been in business since 1890. You can learn about the company history here. Assurity holds an A- (Excellent) rating from A.M. Best for financial strength.

The company has an A+ rating and accreditation from the Better Business Bureau. They have a good reputation for customer service within the insurance industry.

The interesting thing about Assurity is it sought out and became a certified B corporation in 2015. In short, the certification means they comply with a set of guidelines for transparency, environmental, and social responsibility. 

Assurity offers many types of life insurance and disability insurance products: whole life products with accelerated underwriting, universal life insurance, a single premium whole life policy, and term life insurance. We like them because they often have lower rates than their competitors for strong products.


What if I want additional benefits?

If you purchase the maximum benefit for your AD policy, then it’s possible to stack insurance policies for increased benefits. Coverage options might include the following: additional accidental death insurance policies, life insurance policies, critical illness policies, and disability insurance policies. Life insurance coverage (or final expense insurance) will help with financial stability more than a second AD&D policy if you don’t already have that type of policy. It’s even getting easier to get life insurance policies with high benefits and no exam.

Is supplemental AD&D worth it?

It’s always better to have a little risk protection than none at all. For families that may struggle to access additional traditional life insurance (whether changing health, expense, or age prevents an additional policy), a supplemental AD or AD&D policy is better than being under-insured. 


Assurity’s quick turnaround on online applications through streamlining the underwriting process makes the search for insurance easier than ever. 

The term periods are longer than we commonly see in other AD or AD&D policies. The number of available riders allows for more customization than previous accidental death policies. 

How Abrams Insurance Solutions Can Help

Assurity designed Accidental Death Insurance Plus to streamline the process so you can fill out the short application entirely online. 

But, if you want to talk to someone about the policy details or compare options, we’re also here to help. Give us a call at (858) 703-6178. We work with over 70 top life insurance companies to help families customize their financial safety nets to their specific needs.