EMA Value 20 Term Life Insurance Accepts Often-Declined Medical Conditions
The EMA Value 20 membership plan includes:
- $20,000 Term Life Insurance,
- $20,000 Accidental Death and Dismemberment (ADD) Insurance
- Members can add ADD coverage for their spouse & dependent children
Value 20 Life Features:
- No Exam
- Only 3 questions to qualify (see questions below)
- Available in 48 states
- Term life insurance to age 100
- One-year benefit waiting period for term life insurance
- ADD benefits are effective on the first day of membership
- If death is caused by an accident, both the term insurance and the ADD insurance will pay after 1 year for a total of $40,000 in benefits to your heirs
- Value 20 Life plans are issued by an “A” rated insurance company – Colonial Life
- No increase in cost to age 100 (death benefit decreases at age 70 and 75 – see below)
- Apply online or call us to apply over the phone
Table of contents
- Value 20 Life Features:
- Where Is Value 20 Life Available?
- Three Qualifying Questions
- How Does EMA Value 20 Life Work?
- Value 20 Term Life Cost Comparison to Other Options
- Value 20 Term Life FAMILY Plan
- What If I Have Already Been Declined for Life Insurance?
- Who is EMA?
- EMA Association Membership Benefits
- What If I Need More Coverage?
- EMA AcciProtect – Accidental Death & Dismemberment Policy
- EMA Critical Care – Critical Illness Coverage
- Are you a life insurance agent looking to help your clients access affordable life insurance that accepts almost everyone?
- Next Steps
Where Is Value 20 Life Available?
Value 20 Life will cover residents in 48 states. The only two states where this plan is not approved are Washington (WA) and North Carolina (NC).

Three Qualifying Questions
As long as you’re 18 years old, you can apply all the way up through age 74. They guarantee acceptance to anyone answering “no” to the following questions:
1. Are you terminally ill? (Life expectancy of less than 12 months.)
2. Are you confined to a hospital, hospice, or any assisted living facility?
3. Are you unable to work a minimum of 20 hours a week? (You don’t have to be currently employed. This can be any job, i.e. stuffing envelopes, making phone calls, etc.)
No to all three questions? Great! You qualify!
How Does EMA Value 20 Life Work?
First, it’s a term to 100 policy. That means it’s a term life insurance policy. The term length is whatever age you are now until your 100th birthday.
So you turned 20 today? Happy Birthday. It’s essentially an 80-year term. Are you 57? Then it’s basically a 43-year term.
The benefits include $20,000 of life insurance and $20,000 of accidental death and dismemberment insurance.
The premiums will stay constant for the entire term length.
At age 70, your death benefit for the life insurance and ADD insurance drops to $13,500 each. Then, at age 75, both drop again to $10,000. From age 75 on, the death benefits remain steady until the policy expires at age 100.
Value 20 Term Life Cost Comparison to Other Options
Age | EMA Value 20 | Other Guaranteed Issue |
---|---|---|
Age 65 – Men ($20,000 benefit) | $59.95 / month | $169.40 / month |
Age 65 – Women ($20,000 benefit) | $59.95 / month | $124.30 / month |
Age 70 – Men ($13,500 benefit) | $59.95 / month | $133.58 / month |
Age 70 – Women ($13,500 benefit) | $59.95 / month | $101.65 / month |
You’ll also get an accidental death provision along with the life insurance. Accidental death covers the event where you die from an accident, like skiing or, most commonly, motor vehicle accidents. It pays another $20,000 in benefits. This is on top of your life insurance, so that’s $40,000 total to your beneficiary.
Value 20 Term Life FAMILY Plan
You can also add family members to the plan. They must also meet the qualifying criteria – “no” answers to the above questions.
Family benefits:
- Spouse: $10,000 term life and $20,000 ADD
- Child: $5,000 term life and $5,000 ADD for dependent children up to age 26
What About Graded Benefits or a Waiting Period?
Great question.
EMA Value 20 has a 12-month waiting period. Most guaranteed issue policies have a 2-year waiting period before they’ll pay the full benefits to your beneficiaries.
This waiting period also applies to the association discounts you’ll get as part of the membership program.
There is an exception for the built-in accidental death portion. That coverage starts on day one.
What Does It Cost?
EMA Value 20 does something unique here. Something that many other companies don’t do.
They charge the same amount regardless of your age. Whereas most insurance policies cost less the younger you apply, EMA Value 20 is a flat monthly premium.
- Individual – $59.95 / month
- Family – $89.95 / month
There is also a one-time enrollment fee of $25 when you first sign up.
What If I Have Already Been Declined for Life Insurance?
That’s okay! You can still get life insurance coverage through the EMA (Emergency Management Alliance) Value 20 Life plan, even with an existing medical condition.
Previous declines have zero impact on the underwriting here. You’re approved as long as you answer “no” to the three qualifying questions below.
If your health improves, we can help you find another policy ( and advocate for you with the underwriters) that better fits your financial goals.
Who is EMA?
The Emergency Management Alliance (EMA) is a nonprofit membership-based association. It offers its members access to a variety of insurance products, benefit options, and emergency assistance services.
EMA’s mission is to enhance public safety by improving its members’ ability to be prepared for, respond to, and recover from medical emergencies, disasters, and accidents.
EMA Association Membership Benefits
Because the EMA program life insurance comes with an association membership, there are some extra perks. (You’re automatically enrolled in the association membership upon signing up for the guaranteed issue life insurance.)
Echo-Sigma | 10% savings |
Coaxsher | 10% savings |
MIRA Safety | 25% savings |
My Medic | 25% savings |
Working Advantage | Varied savings on thousands of items |
Hotels | Up to 60% savings on hotels |
Car Rentals | Up to 25% savings |
Electronics | Up to 70% savings |
Flowers & Gifts | Up to 60% savings |
Virtual Events | Up to 40% savings |
Theme Parks | Up to 70% savings |
What If I Need More Coverage?
There are other options for guaranteed issue life insurance. These will likely have a 2-year graded benefit period and premiums based on your current age.
However, if you’re looking to augment your life insurance and cover possibilities like accidental death or getting diagnosed with a critical illness. In that case, there are options to increase coverage in those scenarios.
EMA AcciProtect – Accidental Death & Dismemberment Policy
If you want additional protection against accidents, you can add either $100,000 or $300,000 in accidental death and dismemberment coverage.
$100,000 Individual | $19.95 / month |
$100,000 Family | $29.95 / month |
$300,000 Individual | $39.95 / month |
$300,000 Family | $59.95 / month |
For the family AD&D plans, a portion of the benefit gets paid out.
Spouse with no child(ren) | 50% |
Spouse with child(ren) | 40% |
Child(ren) with spouse | 10% |
Child(ren) with no spouse | 15% |
Children count up to age 20, or age 26 if they’re a full-time student.
Death resulting from an accident makes sense. But what does the dismemberment cover?
Life | 100% |
Loss of two – eye, hand, or foot | 100% |
Speech & hearing | 100% |
Loss of one – eye, hand, or foot | 50% |
Speech or hearing | 50% |
Thumb & index finger of same hand | 25% |
And, like the life insurance, there is a benefit reduction at certain ages. Your AD&D benefits will be reduced to 50% of the original amount at age 75. Then, they’ll be reduced to 25% of the original amount at age 80.
EMA Critical Care – Critical Illness Coverage
There’s an additional critical illness option you can stack on top of your life insurance if you want more coverage.
You can choose from three benefits:
- $10,000
- $20,000
- $30,000
You can get your full benefit up to three times for different covered conditions – provided the diagnoses are at least six months apart. For example, if someone had a stroke, they would get a check for their full benefits. Then, if they were to suffer a heart attack two years later, they would get another check for their full benefits.
Covered conditions include:
- Benign brain tumor
- Cancer (except skin cancer, which is a $250 benefit)
- Carcinoma in situ
- Coma
- Coronary artery obstruction
- End-stage renal failure
- Heart attack
- Major organ failure
- Stroke
Are you a life insurance agent looking to help your clients access affordable life insurance that accepts almost everyone?
We are helping other agents get started with this program. You can help your hard-to-insure clients, too.
Click this link, then click “Agent Contracting” on the top right of the header bar. The password is “agency”.
Questions? Give us a call at (858) 703-6178.
Next Steps
EMA Value 20 Life is just one of the options for guaranteed issue life insurance. Although it’s one of our favorites for ease of application (you can do it all online) and extremely competitive rates.
You can also give us a call at (858) 703-6178. We work with over 70 insurance companies to find the best one for each client’s unique situation.